If you demand the latest in LED technology but don't need to reach right for the top of the product line, the LW7700 series is the an excellent bet. It's the most affordable high-end LED TV series this year. If you can look past the thicker frame, the 55LW7700 model features many of the same specs as LG’s 55LW9500. NANO LED Technology disperses light more evenly across the screen for brighter, crisper 2D/3D images. The effective 240 Hz refresh rate delivers smooth action with virtually no blurring or bleeding, and in our opinion, the quality is indiscernable from the 480 Hz rate on the more expensive models. The LW7700 also adds improved anti-reflective screens in an attempt to better eliminate glare from other light sources. Along with the high-quality images, this series is equipped with Smart TV Internet capabilities, including web browsers, Netcast and additional video and sports options and the Nintendo Wii-like functionality of the LW7700’s magic wand control might add a fun and unique element to the viewing experience for some. The model featured on this page is a 55-incher, though it's available in a 47-inch configuration as well. This TV's talents are best suited for your family room, living room, or home theater.